Legacy brands in the fishing industry forgot how to have fun. Which is why I built Karl’s online brand voice around light-hearted content and accessible education. With this voice I was able to take Karl’s Instagram from 50K to 303K followers while maintaining a 12% engagement rate.
Scope: Social Media, Copywriting, Design, Video Production
Type: In-House Work for Catch Co.
Karl’s Quotes:
General Feed Posts:
Karl’s Tips:
All research, copy and design is my own.
Campaigns
Holiday Sale:
Karl’s audience does not engage with traditional advertising methods well. So I focussed on creating interactive and humorous content that also promoted our holiday sale.
2 Promotional Reels:
Spring Sale:
The Karl’s brand has found a lot of success in posting educational content. For this campaign I decided to combine the educational content with our sale, to make a more impactful connection with our audience. And what better time to do it than in Spring, when everyone is getting back on the water and is ready for some tips!
3 Promotional Reels:
Tik Tok
Total Likes - 105K
Total Views - 800K
6 Videos
Page Likes - 49,424
Page Follows - 54,838
