BioSpawn reverse-engineered the natural forage of the world’s waterways to rebuild an optimized clone. The desired outcome stimulates strikes from predators at an increased rate. My focus - make digital content that makes consumers feel like they’re inside the BioSpawn lab.

Scope: Copywriting, Design, Video Production, Social Media

Type: In-House Work for Catch Co.


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Behind the Design:
I collaborated with BioSpawn engineers to give our audience a closer look at what goes into designing a lure.

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